FINANCE · NAACP

A series that treats money like something you heal, so families can finally say the hard part out loud.

Money Roots, in partnership with Ally.

The Work

Money Roots is a financial series I build and run behind the scenes. Ally leads the room. I design the experience, the flow, and everything that makes people comfortable enough to talk honestly about money, which is the one thing most families never say out loud. It ran again in spring 2025 and has grown into a second season.